How to Monetize Facebook Reels in 2025

Are you a content creator on Facebook and you make engaging Facebook reels but not earning any money from them? If yes, then you’re not alone because there are others like you who face almost similar issues. There’s a way you can turn your reels into passive income when you follow the right approach.

Having over 3 billion active users, Facebook has become one of the goldmines for content creators who wants to earn from their videos. On Facebook, there’s a Reels feature that was launched to compete with TikTok. Also, it paved multiple ways to earn money directly from posting Reels.

If you’ve always been using the Reels feature but don’t know how to earn something from it, this article will help you. In this guide, you’ll discover ways to monetize Facebook Reels. Also, other details like eligibility requirements, earning methods and much more are provided for a comprehensive understanding.

What Are Facebook Reels?

Facebook Reels are 90 seconds short form video formats designed for mobile viewing. Sometimes they look like normal videos because they also have music, effects, and text overlays. They’re almost similar to TikTok videos and they’re designed to be engaging.

Facebook's algorithm favours Reels content content for reaching more people than normal videos. Reels are very engaging and also becoming very popular since they were introduced.

Why Monetize Facebook Reels in 2025?

There are a lot of reasons why you’ll want to monetize Facebook Reels. If you’re concerned about growing your platform, earning more revenues than ever, then it’s a good reason to monetize. Besides, the Facebook Content Monetization tool provided multiple ways to make money via in-stream ads, reels and performance bonus programs.

Who Is Eligible for Facebook Reels Monetization?

Earning with Reels on Facebook doesn’t just happen to anyone. To make money from Reels, these are the requirements you need to meet first.

Minimum Requirements for Monetization

• You'll need at least 10,000 followers, five videos posted, and 600,000 viewed minutes over the last 60 days to qualify for most monetization programs.

Account Type Requirements:

• Professional Mode or Creator Account (not personal profiles).
• Must be at least 18 years old.
• Located in an eligible country (UK, US, Australia, Canada, and 50+ other countries).
• Account in good standing with no recent policy violations

Additional Requirements by Program

Reels Bonus Program: The Facebook Reels bonus program is invite-only and requires a minimum of 5 Reels created in the last 30 days and at least 100,000 cumulative views within the same period.

In-Stream Ads: 600,000 total minutes viewed in the last 60 days from videos longer than 3 minutes (though Reels can also qualify).

Available Facebook Monetization Methods

1. Facebook Content Monetization Program

Facebook Content Monetization is built on the same performance-based payout model that powers Ads on Reels, In-Stream Ads and the Performance Bonus. This new streamlined program combines multiple earning methods into one dashboard.

• Earnings based on content performance and engagement.
• Covers Reels, longer videos, photos, and text posts.
• Open enrollment won't be available until 2025, but creators can express interest for early access.

2. Reels Bonus Program (Invite-Only)

This performance-based program pays creators based on the views and engagement their Reels receive. Payments typically range from $15-$1,200 per month depending on performance.

• Earnings calculated per 1,000 views.
• Bonus challenges offer additional earning opportunities.
• Monthly payout cycles through direct deposit.

3. In-Stream Ads on Reels

This type of monetization will let you earn up to 50% revenue when people watch the ads that show up in your Reels content. The ads will appear as a small banner or overlays during video playback.

• You keep 55% of ad revenue.
• Facebook takes 45%.
• Minimum payout threshold of $100.

4. Facebook Stars

Another form of monetization is Facebook Stars and this can be gotten only when you’re being tipped by a fan. It’s a way to get a steady income stream for content creators on Facebook. The worth of a star can go as low as $0.01 to $1. Viewers will need to purchase these stars and send them during live streams or on reels.

• Fans buy Stars for real money.
• 1 Star = $0.01 (approximately).
• No minimum payout requirement.
• Direct fan-to-creator support system.

5. Brand Partnerships and Sponsorships

This is an off-platform monetization method and it’s not handled or controlled by Facebook. Creators can partner with brands and create sponsored Reels content. While it does bring passive income, it comes with great risks. Some brands might be fake and they’re after stealing one’s account.

How to Set Up Facebook Reels Monetization

Setting up your Facebook Reels up for monetization is very easy as long as you meet the requirements. To get started, you need to follow the detailed steps below and ensure you don’t miss anything.

Step 1: Enable Professional Mode

• Launch the Facebook App and navigate to your Profile.
• Click on the menu > Select Settings & Privacy.
• Under Settings & Privacy > Scroll to Professional Mode > then Turn it On.
• While Professional Mode is Turned On > Set Account Type to Creator. Then complete the remaining process as shown on your screen.

Step 2: Apply for Monetization Tools

• In your Professional Dashboard on Mobile or Meta Business Suite on Desktop > go to Monetization Tab. (This is only when you meet the requirements).
• Under Monetization, choose Content Monetization and click Get Started.
• Review all the eligibility requirements as stated before.
• Then submit your application and wait for an approval message within 1-3 weeks.

Step 3: Set Up Payment Information

• After a successful approval, head back to the Monetization Settings.
• Click on Payout Settings > Choose Country/Currency.
• Add payout details or PayPal information (if required).
• Verify your identity with the documents asked and save settings.

Tips to Increase Your Facebook Reels Earnings

Monetizing is the first step, but earning steadily is far more important. To increase Facebook Reels earnings, there are a few strategies you need to follow and they’ve been working for quite some time now.

Content Strategy for Higher Earnings

Earning consistently goes beyond steady posting of content. Without the right strategy, your content might not yield anything. These content strategy practices are the best to follow right now.

Create Trending Content

• Use popular sounds and music from Facebook's library.
• Jump on viral challenges and trends quickly.
• Post consistently (at least 3-5 Reels per week).

Optimise for Engagement

• Hook viewers in the first 3 seconds.
• Use clear, bold text overlays.
• End with strong calls-to-action for comments.

Best Posting Practices

When it comes to posting, you just need to find the right time. Based on research, these posting practices deliver excellently.

Timing Matters:

• Post between 6-10 PM when engagement peaks.
• Test different times to find your audience's active hours.
• Use Facebook Insights to track optimal posting times.

Hashtag Strategy:

• In any of your Reel content, always make sure to use 2-5 relevant hashtags.
• Try to mix hashtags that are trending with the current ones you want to use.
• Avoid overused or spam hashtags.

Avoiding Demonetization

Facebook has a strong policy against anyone who doesn’t adhere to their rules and standards. To ensure you’re not demonetized, these tips might keep you earning on a long run.

Follow Facebook's Content Policies:

• No copyrighted music outside Facebook's library.
• Don’t upload topics relating to controversy on sensitivity.
• Make your content unique and original. Also give credits to whom it is due to.
• Your content should be friendly for broader audiences.

Quality Standards:

• Your videos should be uploaded in HD quality.
• For recorded videos, use good lighting and clear audio.
• Limit texts and avoid watermarks from other platforms.

FAQs

How Much Can I Earn from Facebook Reels?

While there are not fixed amounts one can earn from Facebook Reels. But it is estimated that beginners earn nothing less than $30-$200 monthly. It all depends on followers, engagements, monetization methods, etc.

How Do I Check My Monetization Status?

To check your status, navigate to your Professional Dashboard > Monetization tab. From there you’ll see your approval status, earnings, and available programs.

Can I Monetize Reposted Content?

Contents that are reposted won’t be eligible for monetization. You need only original content uploaded by you.

When Do I Get Paid?

Facebook keeps their payment dates between the 15th-21st of each month.

Conclusion

Monetizing Facebook Reels is one of the best things you can do right now as a content creator. With new ways of monetizing and friendly payouts, Facebook continues to make things easier for creators and you have to be one of those benefiting. Just make sure you’re qualified, you follow policy and everything will be smooth.